"You're having far greater success with PPC than I had.  I am quite thankful that I hired you."

 

John Poltrock

MyMurphy.com

Setting up and managing Google AdWords, Yahoo! Search Marketing and Microsoft adCenter (Bing) is often complex and time consuming.  Done correctly and it can make the difference between success and failure.  Done wrong and pay per click will eat your advertising budget alive.

      With our unique approach that generates "efficient traffic" for "effective results", our clients are able to maximize the ROI of their online advertising, while saving time and money.

Unlike other pay per click service providers, we won’t delegate your account to junior staff, SEO specialists or unqualified administrators.  Low cost foreign workers with marginal English skills or web programmers with questionable writing credentials may know the technical stuff, but they usually lack the grammar and creativity required to develop those little text ads that attract highly qualified prospects and avoids tire-kickers.

As qualified pay per click specialists with 20 years in the advertising industry and nearly four years of pay per click management experience, we're trained direct marketing and internet marketing professionals who understand statistics, effective copy-writing, customer targeting, and relevant keyword selection.

Our custom pay per click service includes:

• Pay per click campaign development for 1 to 3 of the top search engines,
• Frequent campaign updates & modifications,
• Professional PPC management & unique optimization techniques,
• Keyword selection, additions, and deletions,
• Keyword bid management,
• Targeted & relevant text ads,
• Split-testing of landing pages & ads,
• Data collection, analysis, & action,
• Regular reporting & email updates,
• And more . . .

When you are ready to begin, we’ll take the following steps to develop your PPC campaign.

1. First, we’ll ask you a series of questions to help us understand your goals and objectives.
2. Using a software program, we'll analyze your website and competitors to develop a list of keywords
3. Next, we will manually edit, delete, and finalize an initial list of starting keywords.  Over time, keywords will be tested, added and deleted based on performance metrics, data analysis, and information provided through web metrics like Google Analytics).
4. Keywords will be combined into very small and highly relevant ad groups.
5. Two direct marketing focused text ads will be written per ad group.
6. Using a software program, we will analyze your keyword list to determine market rate bid pricing.
7. Install and test conversion codes.
8. Campaign optimization is a continuous process of adding and deleting keywords, testing new ads, and adjusting bid prices to ensure proper position ad placement on the 1st page of search results.  By staying on top of your campaigns and making necessary adjustments, we work to drive down your average cost per click, increase your conversions and improve your ROI

The initial set-up takes 8-10 business days.  On an ongoing basis thereafter, we will send you email updates with high level performance overviews and an outline of the work being completed on your behalf.

To see if our PPC management programs or our pay per click consulting and training solutions are the right fit for your business, just call us toll free at:

 1-800-861-  ePRO (3776)

or fill out the form below and we’ll contact you.