5 items you should review when your marketing isn’t producing results

One of the primary beliefs I live by is that your marketing should get you a healthy return on your investment. And you should hold your marketing accountable. But here’s the thing, just because something isn’t working doesn’t mean it should be abandoned. Because sometimes your marketing isn’t working because there is a breakdown in […]

Read More

Want more sales this holiday season? Fix these 4 conversion-killers…

Online shopping cart abandonment is a big problem. According to Baymard Institute from a round-up of 37 studies, 69.23% of shopping carts are abandoned before the customer completes the sale. This means you’re only selling about one-third of what you could be selling. To help you increase your sales this holiday season, here are the […]

Read More

6 ways to stop fake news from crippling your business

It’s written and published with the intent to mislead. And if it’s about your business, it can turn potential buyers into skeptics instantly which, of course, will have a negative financial impact on your business. For example, an investigation by Buzzfeed reported fake news sites targeting small businesses. When content goes viral on social media, […]

Read More

Google be Walkin’ the Plank

Ahoy Matey! Raise the Jolly Roger an’ keep a weathered eye open. Them scurvy dogs at Google will soon be swimmin’ with the fishes down in Davey Jones Locker. But before Google walks, we’re gonna make ‘em talk. Keelhaul ‘em and get ‘em to tell us where X marks the spot. Avast ye! This is […]

Read More