Below are funny quotes I found yesterday while Googling “interrogation movie lines”. Bad Guy: “I get it. Good Cop, Bad Cop, eh?” Good Cop: “If you like. But we’re a bit short staffed here. So if I give you a cigarette, would you mind kicking yourself in the teeth?” ― Terry Pratchett, Night Watch Now, […]
Read MoreIn a few short weeks, I’ll be interviewing Google at their Boulder, Colorado office. It will be a privilege and honor to spend time one-on-one inside the walls of Google. So, I say . . . Let’s Put ‘Em on the Hot Seat!!!! Finally, here’s your opportunity to ask Google the tough questions you always […]
Read MoreRecently, while being interviewed for an article by Hub Staff, the reporter’s questions gave me reason to pause. His questions made me think about where I’ve struggled at times as well as how we’ve grown, and continued to evolve as a business. I told the reporter that running a business is a lot like navigating […]
Read MoreLast month I wrote about creating a “Buying Guide” to help distinguish your business and eliminate your competition. Along with a lot of positive feedback about this idea, I received a common question. Many wanted to know what you should include in your buying guide to make yourself stand out. One of the best ways […]
Read MoreIn a small retail store in Lancaster, Pennsylvania, the business owners face a problem most business owners face today… Competition due to commoditization. This particular store sells mattresses. In their market there are 136 other stores that also sell mattresses. What about your product or service? How many others sell what you sell in your […]
Read MoreWe’ve all witnessed the power of a recommendation… The way your perspective instantly changes when a friend tells you they’ve tried a product, eaten at a restaurant, seen a great movie or read a book and said, “It was unbelievably amazing-you have to experience it!” Or “I’ve tried that and I loved it!” You’re instantly […]
Read MoreToday, in the final part of our series, I’ll discuss how you can drive your unconverted leads back to your landing page. These methods, when done correctly, frequently double, triple and even quadruple response. Which means…if you’re not employing them, you are leaving A LOT of money on the table. The money is in the […]
Read MoreLast month, in part 1 of our 3 part series, I discussed the most effective and efficient way to attract more and better quality leads to your landing page and website. (You can read it here). This month, we’ll talk about how to convert more of those leads. “So, if I gave you a million […]
Read MoreToday is the first article in a series of three. I’ll be showing you the most effective and efficient way to attract more and better quality leads and increase their conversion. Let’s get started… J.G. recently confided in me … “Why are other psychotherapists doing better than me? I have 10X more experience and a […]
Read MoreHow many contacts does it take to make a sale? The answer can vary and depend on a number of factors—including the product or service, the price, and the quality of the prospect. I believe follow-up is key and this is why: 2% of sales are made on the first contact. 3% of sales are […]
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