How many contacts does it take to make a sale? The answer can vary and depend on a number of factors—including the product or service, the price, and the quality of the prospect. I believe follow-up is key and this is why: 2% of sales are made on the first contact. 3% of sales are […]

Recently I saw Matt Larson from Google ads management give a presentation at Googleplex in Mountain View. Titled, “Why your biggest opportunities come in the smallest moments,” Matt talked about why business owners and marketers must change their mental model if they want to win over consumers and turn them into their customers, clients and […]

Recently, while waiting to be seated for dinner, I observed the number of people looking at their phones. It was more apparent than ever that smart phones have become an integral part of the way Americans communicate, go online and share information. In fact, according to a new Pew Research Report, for some users it […]

At the end of May, Forbes Magazine published an article about how small businesses can compete with big businesses. Noting that big businesses routinely have much, much larger budgets for advertising, the article said that by using Pay Per Click (PPC) advertising properly, small businesses (without the aid of a big marketing budget) CAN compete […]

Recently I read about a pretty savvy marketer. He had an idea for a new product and felt sure it would sell. He spent thousands and thousands of dollars creating a sales letter, video sales letter, website, landing page, emails, and ads. He hired the best copywriter he knew. He had designers involved in the […]

In the 1970’s, a guy by the name of Gary Dahl marketed what he deemed “the perfect pet”: a rock. Maybe you’ve heard of it? Complete with a box with holes in it so the rock could “breath” he marketed the rocks as serious pets. It cost him less than a dollar for production and […]

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” –Entrepreneur, author and motivational speaker Tony Robbins The fastest way to success is to emulate someone who has done what you want, and done it well. And the best […]

We are a nation of multi-taskers and now “multi-screeners.” Whether it’s a smartphone, tablet, laptop, desktop, TV or some other device, we’re consuming, creating, and managing content across multiple devices. Often at the same time. As such, you aren’t just trying to reach your target audience, but trying to reach them across multiple platforms. On […]

One thing I continually monitor is what works when it comes to getting people to say “yes” to online advertising. As we become more and more inundated with messages, new types of social media and advertising, it becomes increasingly difficult to move people to action. Which is why you must constantly be looking for ways […]

“Is something wrong?” That’s how the phone call started last week when a friend’s son called home from college. It seems that when her son started his car, he had three warning lights go on. Unsure what they meant or what to do, he called home for advice. Cars aren’t the only things that give […]