“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” –Entrepreneur, author and motivational speaker Tony Robbins
The fastest way to success is to emulate someone who has done what you want, and done it well.
And the best way to know WHO to emulate is to look at your most successful competitors.
Because most businesses have a bigger competitor.
A law office that is more profitable. A retail store with more customers. A dentist with more patient referrals.
You can probably tell me who the market leaders are in your niche.
You might have wondered from time to time what they did to get there and what makes them continue to dominate your market.
It wasn’t luck that got them there. Instead it is consistently having a relevant message, a great offer and superior follow-up (among other things.)
If you’ve ever wanted to emulate their success—there is an easy way you can hack into their success and immediately apply it to your business.
In fact, today I’ll show you how to do this in just three easy steps.
Step one: Model your competitor’s website layout. Take a look at how your competitor has laid their website out. Where is their Opt-in box located? Do they include links in the text—if so, how many links? Where is their offer? Where do they have their social media links?
Modeling their website layout gives you a roadmap for what is working for them—and a good guide for what will work for you too.
Step two: Buy your competitor’s stuff and reverse engineer their process.
Purchase their product or service. Write down every step they take in their sales funnel in the exact order they take it, from pricing to upsells to follow-up and so on.
For example, if they offer two immediate upsells, then you should offer two immediate upsells. If they offer free shipping, then offer free shipping. If they send out five follow-up emails, then send out five follow-up emails.
Look at everything they do and exactly how they do it. And make your offers match their offers—at least initially.
There are two types of competitors—your direct competitors and your indirect competitors. For this step, if you can’t buy from your direct competitor, or if they are missing a critical step, then look at your indirect competitors.
Step three: Try to beat the control. Once your sales funnel is set up to match your competitor’s winning sales funnel, you’ll want to try and improve upon it. Choose elements to test.
For instance, you could test a new offer or try inserting three upsells instead of two. Maybe test pricing here. You can also test elements of your website here—such as adding your offer in the sidebar in addition to the bottom of the page.
Keep in mind, the key to this is to make sure you are modeling a business you know is successful. By purchasing their product or service you can see exactly what they are doing and emulate it in your business.
Model what works FIRST, then be creative.
Do some testing on the already successful funnel to see if there are ways to improve it. When you do it this way, you can create success instantly without having to waste weeks, months and years on trial and error.