Management of online PPC advertising programs for small businesses, franchisees/franchisors and manufacturers/distributors/dealers can be very tricky. With many locations to coordinate, we have proven systems in-place to design and implement search engine marketing programs that exceed your networks expectations. Territorial advertising conflicts is overcome by effectively optimizing keywords, bids, targeting, ad copy, costs and conversions down to an individual location. Due to the effects of competition, seasonality, and changes occurring with search engines and internet marketing, the ongoing testing and tweaking by our co-op advertising experts can be the difference between success and failure. Monitoring, analysis, and adjustments made to the campaigns on a frequent and regular basis include:
- Keyword additions and deletions
- Negative keyword additions
- A/B ad copy split testing
- Bid management to maintain 1st page ad positions
- Campaign data analysis and adjustments
- Call tracking and reporting
- Conversion reporting analysis and adjustments
- Individual online reporting dashboards
- Regularly scheduled PDF reports
Setting up and managing Google AdWords, Microsoft Bing Ads, Facebook Ads and other online advertising channels is often complex and time consuming. Done correctly and it can make the difference between success and failure. Done wrong and pay per click will eat your advertising budget alive.
Our unique approach generates “efficient traffic” for “effective results”, our clients are able to maximize the ROI of their online advertising, while saving time and money.
Unlike other “so-called” PPC experts, we won’t delegate your account to junior staff, SEO specialists or unqualified administrators. Low cost foreign workers with marginal English skills or web programmers with questionable writing credentials may know the technical stuff, but they usually lack the grammar and creativity required to develop those little text ads that attract highly qualified prospects and avoids tire-kickers.
As trained and certified Google AdWords PPC experts with over 20 years of advertising industry experience and several years dedicated to providing PPC help for small to mid-sized companies, we understand statistics, effective copy-writing, customer targeting, and relevant keyword selection.
Our pay per click experts provide unique, money-saving, custom advertising programs that include:
- Co-Op advertising campaign development
- Frequent campaign updates and modification
- Professional PPC management and unique optimization techniques
- Keyword selection, additions, and deletions
- Keyword bid management
- Targeted relevant text ads
- Split-testing of landing pages and ads
- Data collection, analysis, and action
- Regular reporting and email updates
- And more…