Tag Archives: Google AdWords

Automation in Google Adwords

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Small business owners, especially those with limited time to monitor social media, search trends, and news, rely on PPC advertising to drive traffic to their products and services. Google’s pay per click advertising platform allows you to bid only for keywords that you want your ads to appear for, and pay each time a person clicks on your ad. What if there was a way to automate your bids so they would go up and down based on search volume? This way, you can focus on the rest of your business without having to worry about performing constant updates.

But is automation really that important? I mean, with Google paid advertising, anybody can appear on the first page of search engine results. And given that people use the search engines to find information, your ad will surely be seen. But does appearing on the first page guarantee high conversion rates all the time? Well, it’s not solely about appearing on the first page; it’s about good PPC management.

Look at this scenario to have a better understanding.

Let’s say you are selling a top celebrity’s T-shirts, but you are not sure when some craziness or that celebrity’s buzz is going to hit the news, and you don’t want to sit all day waiting to click on the Adwords bid trigger. Still, you don’t want to bid yourself into the first page position if the celebrity is not in the news. But one thing for sure: you want to be there during the craziness. Sure, on buzz day, the impressions could go over 100 times as much impressions as on a non-buzz day.

Well, it’s actually possible to automate your bids. You can set your daily budget for specific keywords to increase every time the impressions go over a certain number, say 100. You can also set specific ad text to show when impressions increase to more than 1000—or whatever number shows an increase in the activity for those keyword phrases. So, yes, with Adwords automation, your PPC ads can appear on the top or first page position only during a “buzz day”.

With Google Adwords automation, you can propel your online marketing campaign to success with minimal time, effort, and investment. You can automate using either a third-party bid management solution or the automated bidding feature in Google Adwords. Either way, simply set your keywords and daily budget to increase based on the number of impression your keywords receive, or their conversion rate.

While the automated bidding option in Google Adwords is free, it’s regarded less transparent and you’ll be required to give up full control. On the otherhand, even though third -party bid management software is more robust, it comes with a price tag. Whichever you choose: Bid Management automation is an important part of PPC, and could be the difference between the success and failure of your online marketing campaign.

How To Choose An Internet Marketing Company

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Most things in life are about change and evolution, and the same thing can be said for business marketing and advertising. Years ago, when the internet was almost exclusively used for sending emails and browsing information, few believed that one day it would be the medium through which companies would promote their services and products. Fewer still believed that customers would prefer to make purchases sight unseen online instead of walking around shopping malls. Due to this phenomenon, internet marketing companies have become a prime contributor to any business wishing to succeed in an increasingly online focused market.

So what does an internet marketing company do to bring your company sales? First of all if you don’t have a website, many offer to develop one for you, taking into account factors such as design, information, structure, product information, etc. Additionally, the position of your website in search engines like Google is ever more important. The higher it is ranked, the higher the probability that more people will visit your website and convert to clients. The highest possible search engine result page ranking is achieved through Pay Per Click (PPC) advertising campaigns such as Google AdWords, and through such methods, businesses are able to accumulate a high amount of traffic to their sites. Budgets are manually set by the advertiser and all results are tracked so advertisers can optimize their campaigns.

Search Engine Optimization (SEO) is another crucial factor in making your website stand out in organic search engine results. For SEO related reasons, many internet marketing companies prefer to build your website from scratch in order to make it SEO friendly. There are different tools and methods to achieve SEO domination. Basic SEO entails embedding and using commonly searched words on your website in the basic description and text in order to increase your ranking on organic search pages. A professional internet marketing company will often make an offer that will include everything you’ll need for your site to be successfully promoted over the internet. In the end, it’s up to you to choose which services to start with and decide whether you’re ready to make a bigger investment in your web promotion presence.