Blogs need readers to read them, websites need traffic, and businesses need customers to buy their products or services. While free methods such as social bookmarking, blogging, social networking and article submission are good methods to increase your traffic, sometimes it requires a little more. And it may even extend deep into your pockets. I am talking about Pay-Per-Click advertising, or simply PPC, and in particular Google Adwords advertising.
With Google Adwords, you can reach new customers and dramatically increase sales of your products or services. But what is Google Adwords advertising anyway? Simply put, it’s a marketing campaign where your ads are displayed on Google or their advertising networks and charges you every time a person clicks on your ad. Thus, no click equals no payment. It’s a simple as that. But it’s not as easy as you think. You need to hire an internet marketing company to help you navigate the fast-changing world of online advertising and particularly the use of Google Adwords.
Most marketers fail to reap the benefits of online advertising and say their Google Adwords campaigns just cost a fortune and give no return. So how can you make your Google Adwords marketing campaign a successful one? First, you need to know your target audience and establish where they can be found. This way, you will be assured that your online advertising campaign is not targeting people who are not interested in your services. Also, you need to focus your ads at the time they will pay off most. If, for instance, you are selling Christmas lights, it will be odd if you start advertising in January.
Ad copy is also very vital in your marketing efforts. Targeting the right keywords may get your ad in front of prospective customers, but crafting the right ad copy will get your audience curious and lead to clicks. This way, your ad may get a high click-through rate (CTR). An internet marketing company may help improve the effectiveness of your ads by including strategies such as call-to-action, keywords and value proposition.Your efforts, however, will be wasted if you fail to direct your prospective customers to a web page optimised for lead generation. Realise the tremendous benefits of Google Adwords by including a conversion to get your prospective customers into the sales funnel. It may be in the form of an invitation, a PDF download, or form completion. Most Internet marketing companies will help you design an attractive landing page that will increase your leads.
The bottom line is to optimise your Google Adwords campaign that appeals to prospective customers, thus bringing in customers who are ready to buy. Use a reputable online marketing company to make the most effective use of a low-cost marketing budget. They may also run an effective seasonal campaign that will help maximise the return on your investment in online advertising.